Uber’s issues regarding its drivers have varied, but a consistent concern is driver safety. Reports of driver assaults, lack of immediate support in emergency situations, and unclear policies around safety protocols have led to frustration and dissatisfaction among drivers.
The campaign highlight on work with law enforcement, safety organizations, and local governments to develop policies and initiatives that better protect ride share drivers.
This multi-platform campaign would not only require advertisements, but the opening of several "Driver Safety Hubs" in densely populated cities and sponsored self defense courses that allow Uber to partner with local businesses.
Creating a Driver's Safety Hub ensures that drivers can find all the help they need in one place. Short form videos, safety settings, and upcoming local safety events all work hand in hand to create a sense of security. New safety badges can be earned by completing a certain amount of safe rides, allowing driver's to feel celebrated for their safety efforts.
Reaching drivers through email also ensures that Uber is reaching drivers across all platforms, building a sense of trust between the company and drivers.
